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About Us

In.Hype brand was founded in 2018 in Boston, USA. Our team made of passion and professionals thrives to bring innovative, top quality products to US market. 

Hello, my name is Margarita, and I'm excited to share the story of In.Hype, our brand of nail products. Often, I receive questions about why and how I decided to launch my own brand, and I believe my journey is far from ordinary. You see, I wasn't a nail technician to begin with. I moved from Ukraine to the United States to pursue my master's degree, seeking new opportunities and experiences.

Back in Ukraine, I used to get my nails done regularly. However, when I arrived in the US, the cost of professional nail services was quite high for me, and I wasn't satisfied with the quality offered at the time. Determined to have the beautiful long nail extensions I loved, I started exploring the world of DIY nail applications. A friend introduced me to an American gel product she used, and I began experimenting with creating my own extensions.

Unfortunately, the gel I tried was expensive, difficult to apply, messy, and had an unpleasant smell. It was nothing like the European brands I had experienced before. Frustrated with the lack of suitable alternatives in the market, I realized there was a gap that needed to be filled. That's when I made the decision to develop my own line of nail products.

I found a brilliant engineer who had extensive knowledge of gel product chemistry, and together we embarked on the journey of creating exceptional formulas. Taking a leap of faith, I risked all my saved money to launch my very first product on Amazon. It was a clear builder gel in a beautiful silver pot. The response was overwhelming - I received incredibly positive reviews, many of them from nail technicians who were thrilled with the quality and performance of the product.

These reviews inspired me to dive deeper into the world of nails. I pursued extensive education in manicure techniques and further studied the chemistry of products. My goal was to develop the best products on the market. Gradually, with the help of my dedicated team, we expanded our product line and constantly worked on improving our formulas. It was crucial to ensure that our products were not only affordable for nail salons but also accessible and user-friendly for DIY enthusiasts like myself.

The journey of In.Hype is a testament to the passion, dedication, and continuous pursuit of excellence. We strive to provide nail technicians and DIYers alike with top-notch products that deliver outstanding results. With each passing day, we are committed to refining our formulas, exploring innovative techniques, and meeting the ever-evolving needs of the nail industry.

Thank you for being part of our story, and we look forward to accompanying you on your nail care journey.


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